As traditional markets transform into departmental stores, hypermarkets, supermarkets and malls popping up in metros and other cities, the retail industry is getting organized. The changing lifestyles and strong income growth create conditions that are conducive to the growth of the retail industry. The Indian retail market (world's 5 th largest retail destination) is expected to touch $ 427 billion in 2010 from $ 330 billion in 2007.

The increasing competition makes it imperative for the retailers to look for new ways of increasing profitability. Issues like supply chain management automation, customer retention an acquisition, IT infrastructure, distributed setups and workforce management can be successfully addressed by an integrated technology. An industry where the action of one player invites proactive reaction from the other, it is utmost necessary to deploy the right technology that yields quick return on investments.

Challenges

•  Increasing competition calls for efficient supply chain management.

•  Retailers have to increase customer retention and the number of footfalls by offering superior serviceability with multi-channel support.

•  Retailers need to equip customers with alternative interaction channels for showcasing their products in order to increase sales revenues.

DACX Ameyo is a future-ready communications solution that takes care of the changing requirements of the retailers. It allows retailers to gain competitive edge and deliver merchandise and services more efficiently through cutting-edge communications technology.

DACX Ameyo allows retailers to

• Increase the efficiency of supply chain management processes
• Leverage high business availability for maximum customer contact
• Offer multi-channel communications to increase sales revenues
• Increase overall operational efficiency